Ionos: Inform. Empower. Connect.

Typical Ionos advertisers include in-airport concessionaires, local travel services like hotels and transportation companies, local metro businesses, and national advertisers. Airports also receive a share of advertising revenue through impressions, click-throughs, and promotion redemptions.*

Precise Targeting

Ionos offers marketers sophisticated targeting capabilities to capture the precise subset of travelers most likely to convert. Airports can segment their customers by:

• Date range
• Time of day
• Channel (mobile/web/signage)
• Airport zone
• Travel itinerary / City Pairs
• Time to departure*

Ionos can also serves advertising in response to a specific unplanned event, such as weather, that affects flight schedules, security wait times, or other airport operations.

Equal Representation

Ionos uses a patent-pending inclusive marketplace model where all advertisers—from small local businesses to large national chains—can be fairly represented. It allows them to individually create and manage content about their services, such as pictures, menus and descriptions, and get feedback on their businesses through customer ratings and reviews.

Plus, Ionos lets airports offer their concessionaires a free baseline-advertising program. From there approved advertisers can buy additional highly targeted ad units or coverage that matches their needs.

Custom Control

Ionos’ flexible CMS gives marketers comprehensive control over all aspects of their advertising program—from pictures and messaging to budget and burn rate. You can choose:

• Channel – mobile, web and/or signage
• Ad type and location
• Content
• Target demographics
• Frequency of placement

* Coming soon